Strategic insights from the future

Synthesys is a strategy consulting company based in Cambridge, UK. We specialize in ‘strategy as learning’. Our work focuses on improving the depth and quality of understanding about the strategic environment and on strengthening the framing of future strategic decisions. We help clients identify strategic change, interpret the implications, and set future objectives. 

Our experience spans a wide range of corporate and government clients in many parts of the world over more than 20 years. Our approach covers strategy and policy formulation, organizational learning, new business models, product and service design, and strategic communications. The boundary-crossing breadth of our perspective, plus the richness and depth of our experience are key sources of our ability to find new paths forward.

We consult to corporate, government, and non-profit clients internationally. Our consulting engagements include working with leaders and decision makers, designing and facilitating futures thinking and strategy workshops, and conducting related research. We also deliver keynote presentations and executive education programs on futures thinking and its relationship to strategy.


Good strategy depends on more than mere ambition: it is based on the ability to see beyond existing mental models and to create a new leadership vision. It is more than the repetition of a known formula or the achievement of operational excellence: it is the unique and distinctive way every organization must create and deliver sustained value.