Strategic insights from the future

Synthesys is a research and consulting company based in Cambridge, UK. We are an expert source for futures thinking. Our work focuses on improving the quality and depth of strategic learning about the evolution of the business environment and on strengthening the framing of future strategic decisions. We enable our clients to identify strategic change, interpret the implications, and position for future advantage. 

Our experience spans a wide range of corporate and government clients in many parts of the world over more than 25 years. Our approach enhances strategy and policy, new business models, product and service design, and communications. The boundary-crossing breadth of our perspective, plus the richness and depth of our experience are key sources of our ability to find new paths forward.

We consult to corporate, government, and non-profit clients internationally. Our consulting engagements include working with leaders and decision makers, designing and facilitating futures thinking and strategy workshops, and conducting related research. We also deliver executive education programs on futures thinking and its relationship to strategy.


Good strategy depends on more than mere ambition: it is based on the ability to see beyond existing mental models and to create a new leadership vision. It is more than the repetition of a known formula or the achievement of operational excellence: it is the unique and distinctive way every organization creates and delivers sustained value.