Strategic insights from the future

We are a research and consulting company based in Cambridge, UK. Our work is aimed at enhancing the quality of strategic thinking by deepening underlying insights into the evolution of the business environment and improving the framing of future strategic decisions. 

Our experience spans a wide range of corporate and government clients in many parts of the world over more than 25 years. Our approach enhances strategy and policy, new business models, product and service design, and communications. The boundary-crossing breadth of our perspective, plus the richness and depth of our experience are key sources of our ability to find new paths forward.

We consult to corporate, government, and non-profit clients internationally. Our consulting engagements include working with leaders and decision makers, designing and facilitating futures thinking and strategy workshops, and conducting related research. We also deliver executive education programs on futures thinking and its relationship to strategy.


Good strategy depends on more than mere ambition: it is based on an understanding of how to see beyond existing mental models and achieve a new leadership vision. It is more than the repetition of a known formula or the achievement of operational excellence: it is the unique and distinctive way an organization creates and delivers sustained value.