Research and innovation for strategic renewal

We are a research and consulting company based in Cambridge, UK. Our work is aimed at improving the quality of strategy formulation by deepening both the underlying insights and management framing of strategic change. 

Our experience spans a wide range of corporate and government clients in many parts of the world over more than 25 years. Our approach enhances strategy and policy, new business models, product and service design, and communications. The boundary-crossing breadth of our perspective, plus the richness and depth of our experience are key sources of our ability to find new paths forward.


Good strategy depends on more than mere ambition: it is based on an understanding of how to rise above existing mental models and achieve a new leadership vision. It is not the repetition of a known formula: it is unique and specific to each challenge.