Anticipation is an essential dimension of all strategy, so the quality of futures thinking directly affects the quality of strategic decisions

Futures

Synthesys applies futures methods—including horizon scanning, mapping, scenarios, backcasting, and visioning—to client issues for insight into how situations could play out, to look for potential surprises and discontinuities, and test different options for action.

Past projects include assessing the future investment climate in a foreign country, the outcome of an environmental issue, the consequences of a war, the potential for an innovation, the future development of a technology/industry, the parameters for a new business model, the key factors shaping a decision, and the direction of social change.

This work is strengthened by ongoing research into system-wide macro-trends that help inform and deepen issue-specific futures work.